Overview:
This unique course offers 2 days of tutorial around the topic of Brand Management.
Who should attend:
Managers or person involved in Brand Marketing
process or wanting to develop brand identity.
10 students minimum required to open class
Course outline
-What is a Brand?
-Why do we need brand management?
-Brand Strategy & Brand Management
-Creating & Designing a Brand Image
-Positioning the Brand
-Communicating your brand
-Brand Culture
-Q & A
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