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Say who you are with your trademark

Your brand logo is often the first impression

Whether we like it or not, no-one is able to be truly impartial in their choice of brands or products.

We are visual creatures, and we will emotionally respond to color shape and font.

When creating a brand, Taiwanese businesses often overlook simple rules of trademark design.

And these oversights could be critical when trying to woo new customers.

In this episode we look at simple do's and dont's of logo design and we take a light hearted look at Taiwan's top 15 brands and how well their designs stand up.

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