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Country brands keep it simple

Taiwan has yet to find its mark

As we think about what MIT stands for, we need to consider what Taiwan represents first. In the same way that hairdressers often have the worst haircuts, and shoesmiths wear the worst shoes, Taiwan achieves great things for other countries but has forgotten to focus on itself as a brand.

In this episode, we look at why Taiwan struggles in this area and take a glimpse at what "born in Taiwan" could mean in the future.


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