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Can Taiwan manage its brand better?

Taiwan's government has a big job to do. If other countries can do it, surely we can too

Who is managing Taiwan's brand?
In May this year, Taiwan's president announced the nation's focus on the Taiwan brand.
But is managing a country brand really that simple?

And what role should the government have in terms of country branding? 
Admittedly, there is progress to be made, but there are also great case studies that show how it can be done.
And as Borat would say: "That's very Nice".


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