Turning Trade Shows into International Orders

On March 3, 2026, James Soames, Co-Founder and Brand Director of Subkarma, was invited to speak at the Branding Taiwan Program “2026 Branding Taiwan Program Resource Briefing and Enterprise Sharing Session,” held at the Asia New Bay Area Startup Terrace in Kaohsiung.

 

During the session, James shared insights on how companies can transform overseas exhibitions from simple brand exposure into real international business opportunities and orders. The talk focused on the importance of clear brand positioning, strategic booth communication, and structured trade show planning to help companies stand out in competitive global exhibitions.

 

The event brought together Taiwanese businesses and industry experts to explore how stronger branding and marketing strategies can help companies expand successfully into international markets.

At Subkarma, we believe trade shows are more than marketing events — they are powerful platforms for building global brand visibility, trust, and long-term business growth.